Old Tom, one of the World’s oldest ales, brewed by Robinson’s Brewery in Stockport, is making waves across the globe. Robinsons have teamed up with Sovereign Beverages, a specialist in exporting, to make the most of the award-winning credentials of the brand and what a start they’ve made.
“We’ve not seen anything like it before” enthused David Bremner, Director of Marketing at the brewery. “Since we joined forces we have had a massive order from the US, won a fantastic tender in Sweden to supply the majority of the country’s wholesalers and just taken our first order from Australia. In fact, it has forced us to accelerate plans to review the bottle designs. Since each of these countries have different label requirements, we thought we’d look at the whole thing.”
A dedicated Old Tom web site is also underway, David says “it’s a very unusual beer of exceptional quality and should be savoured in small qualities. It has been in growth for years as word of mouth gets around and we certainly don’t want to spoil that “viral” effect. However, we need to tell people about the brand, where best to drink it and what foods it can best be enjoyed with.”
The brewery is rightly very disappointed the government is to impose a “super-tax” on strong beers from later on this year. In a move to curb over-indulgence aimed at powerful ciders and super strength lagers this approach was recently announced and Old Tom in its’ 330ml vintage bottle falls into the net.
David Davies of Sovereign Beverages adds, “in the three years since we formed we have never won a Swedish tender or seen such a big initial order into the US. Old Tom really is a very exciting brand and having sent samples to our biggest worldwide distributors they are starting to arrange trips to the UK to see the company that makes it.”
Old Tom was first brewed in 1899 and at 8.5% is not for the feint-hearted, although Ginger Tom and Chocolate Tom are only 6%. It has won 25 awards in 25 years including a clean sweep in 2009 which included the coveted Best Beer in the World Award. They can all be bought from the brewery’s web site www.robinsonsbrewery.com
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